YoBike launches in Bristol

I just finished a photo set for the launch of YoBike. YoBike is a bike-rental scheme using an app (Uber-style) to locate and rent bikes. The photos are linked to a video promo that I'm currently in post-production on. The photos are already all over social media. The concept behind the photos was to show three typical users, a) a student b) a commuter and c) a creative/tech professional.

I've added a selection of them as a set to my website.