Mind Cymru - Time to change Wales photography

Campaign photography for Clout Branding in Cardiff. The Time to Change Wales campaign, a joint initiative between Mind Cymru and Hafal aims to change public attitudes by empowering people to challenge stigma and talk more openly about mental health. Specifically, the campaign was aimed at men aged 30-50, Welsh language speakers and rural communities in Wales where stigma is more entrenched.

Companion content to the video ads I produced.

Highly Commended award for Best use of Digital Marketing category in the Wales Online digital awards.